Our Core Values
Visionary
Customer-Driven
Excellence
Organizational &
Personal Learning
Innovative Management
by Fact
Social
Responsibility
Results
Driven Focus
High Moral and
Ethical Standards
Guy Winstead began his career in funeral service in 1985 at his family’s funeral home in Hattiesburg, Mississippi. In 1996, following the loss of his father-in-law, Guy experienced the funeral arrangement process from the family’s perspective for the first time. That moment proved pivotal, prompting his transition from at-need services to a dedicated focus on pre-need planning.
After several years as a pre-need agent, Guy advanced into leadership and management roles. Over the next seven years, he successfully expanded his territory from South Mississippi to the entire Southeast, overseeing operations across Arkansas, Louisiana, Eastward to the Carolinas. By 2005, while deeply committed to the work itself, Guy chose to pursue a new professional direction.
Guy went on to serve as Vice President of Sales for a publicly traded company specializing in the marketing and sale of prepaid funeral services. In this role, he was instrumental in product development, sales leadership recruitment, and the execution of nationwide marketing strategies. Over nearly two decades, he helped build the organization into a recognized national presence. In 2025, the company and Guy parted ways.
Today, Guy brings the full scope of his experience, leadership, and proven expertise to Pinnacle Funeral Partners, delivering the same strategic insight and results-driven approach that have driven growth for organizations throughout his career.
Meet Our Specialists
Guy V. Winstead, CPC
President of Pinnacle Funeral Partners
I truly believe that family values and tradition are at the heart of what we do. We love this work, and we’re committed to helping improve the funeral profession while making sure the public understands the services we provide.
The funeral profession is changing, with new ideas and trends shaping the way we serve families. Our mission is to give our partner funeral homes the support and services they need to stay ahead and serve with confidence. It would be an honor to partner with you and your funeral home, and I look forward to becoming part of your extended family.
We’re especially grateful for the hard-working funeral directors and preneed professionals who show compassion every single day, often during a family’s most difficult moments. Your dedication to honoring lives and comforting others reflects the values we hold close. As a company rooted in faith, we aim to support you with integrity, respect, and a commitment to excellence.
Thank you for standing with us in our mission to make a meaningful difference in the lives of the families we serve.
Shelley Winstead
CEO
I truly believe that family values and tradition are at the heart of everything we do. This work is deeply meaningful to me, and I am committed to helping strengthen the funeral profession while ensuring the public fully understands the services we provide and the care behind them.
The funeral profession continues to evolve, with new ideas and emerging trends shaping how we serve families. My mission is to ensure our partner funeral homes have the support and resources they need to move forward with confidence and compassion. It would be a privilege to partner with you and your funeral home, and I sincerely look forward to becoming part of your extended family.
I am especially grateful for the dedicated funeral directors and pre-need professionals who demonstrate compassion every day, often while supporting families during their most difficult moments. Your commitment to honoring lives and comforting others mirrors the values I hold close. As a faith-based company, we strive to support you with integrity, respect, and an unwavering commitment to excellence.
Thank you for standing with us and for allowing me to be part of a mission that truly makes a meaningful difference in the lives of the families we serve.